Essential for any brand, they make the brand memorable and creates an identity and a personality. I love both of these Gucci ad campaigns shot by Glen Luchford and I believe it really captures what the Italian fashion house is about.

With this Chanel campaign Karl Lagerfeld has captured the boy bag perfectly, anyone that saw this campaign would know its for the handbag.

In 2017 - 2018 Calvin Klein used a lot of celebrities as models, of course this enabled the campaign to be sen by even more people.